I had played all of Dong’s game’s before and was super happy for him when his game became a worldwide phenomenon.I remember however, at the time, his game was free but supported with just little banner ads at the bottom. 18 months before Crossy Road, Flappy Bird was released.That without rewarded video, Andy and I never would have created Crossy Road. And so! With that, let’s kick it off.I wanted to write this talk today to reveal a truth that many of you might find surprising.Since starting KlickTock in 2008 I’ve been very fortunate to have 7 #1 games. Though Crossy Road is the game that I’m known for today, what you may NOT know about me is that I’ve had success ever since going into the “app” making business.I quickly pivoted to mobile and found myself to be one of the earliest Australian mobile developers. I made my first game for PC, that something very big was happening in the mobile space. I was excited by the opportunities on the PC to become a “bedroom coder” and make a game just by myself.I was very lucky to go independent in 2008 as major event happened, the first iPhone was released. PICTURE: ORIGINAL IPHONE2008In 2008 I became an independent developer.I was hired by Tantalus in Melbourne to work on games for the Game Boy Advance and later for DS, Xbox and I worked as a mobile development in Malaysia in 2004. PICTURE: TANTALUS TEAM2001-2007My experience in home-brew development on the new Game Boy Advance hardware was my foot in the door of the games industry.I joined the home-brew development scene and released demos. Initially on the PC early in 2001 the Game Boy Advance was revealed and home-brew software for this hardware started to appear. I put the money where my mouth is and worked every day putting together a folio of games to show studios. It was a job I was never really interested in nor particularly well trained for, so I vowed to get a job in the games industry. PICTURE: GAME BOY ADVANCE2000-2001When I finished university in 1993 I was living in Adelaide, but there were no game development jobs anywhere near me at the time so I went into database programming.I was retrenched from my job in 2000.It didn't’ take long to finish the game and I very quickly jumped into creating my own games. My parents purchased me a Commodore 64 for my 8th birthday after I showed a lot of interest in the school computers. Though I lived on a sheep farm in Western Victoria, I was far more interested in the indoors. I began writing games when I was 8 years old.I’m Matt Hall, I was born in regional Victoria among the sheep and kangaroos but I’m currently living in a small city called Ballarat. But first I’ll introduce myself a little better.However, I’ve never actually done a talk about it! At Casual Connect Asia this year most sponsors are advertisers and I thought that a talk about this subject, from a developers perspective, might be useful to you all. Good afternoon! Thanks for coming to my talk today.Advertising, particularly rewarded advertising, is a subject I get asked about a lot.Rewarded Video shouldn’t be your only source of revenue. $7,000,000 (70%) from rewarded video advertising Is a bad choice for an ad supported game. People to share Crossy Road with their friends.Ī game that with family friendly purchases. We did everything we possibly could to get The goal was to earn a little bit of money
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