“It’s not a shop - you can buy things online,” Behling said about the design concept. The idea is that customers won’t need an Apple Store to actually buy things, but that they’ll use the space to socialize, according to Behling. There’s also about a quarter of the store dedicated to free space for customers milling about. On the other side of the store, there are two dedicated rooms for demos. The tables throughout the store have doubled in size, including in the Genius Bar section. Square footage isn’t the only thing that has expanded. Small fountains of water flow on the sides, which will be turned off in the winter. On street level, 18 of these lights are built into seats on which passersby can sit. They turn blue-ish in the morning and grow warmer at night. The lights in the store change color, depending on the time of day and amount of sunlight coming from the windows. Some elements stayed the same, such as the Apple logo and glass cube on the street level and the type of stone Steve Jobs chose for the outside. “In a city like Manhattan that’s super high density, this is a relatively big space for you to relax, think and calm down.” Glass Staircase NYC Apple Store Urban architecture ice blue photograph wall art New York City Bedroom Office Dorm room Modern. From its beginning in 1968, the plaza failed to fulfill its potential. A bit of a tourist attraction in its own right. Griping about new architecture in New York is a beloved local pastime, but in the last decade one companyand one design firmhave given citizens little reason to complain: Apple’s string of gem-like spaces, all crafted by Bohlin Cywinski Jackson (BCJ) of Wilkes-Barre, Pa. Recently refurbished this store is a huge glass cube, take down the elevator and youre in one of the worlds largest Apple Stores. From the May 2019 Issue of ARCHITECT: A historic bank building in Manhattan accommodates a high-tech retail showcase. “The best place to be is actually outside,” said Behling. Excellence in Architecture Design Award PRESS How Bohlin Cywinski Jackson created the Apple retail experience (Curbed) General Motors Plaza lies at the southeast corner of Central Park, surrounded by renowned hotels and shopping. Apple on Fifth Avenue is right in the heart of the city. The original store had 6 trees outdoors - the new one has 28. From street level, a glass cube, with seamless binding that requires no mechanical fixings or visible joints, rises from a reflecting pool to serve as an illuminated beacon to lure in customers and design lovers alike.To enter the store, customers use either a stainless steel staircase that spirals down a long metal column or a vault-view elevator that provides a view of the sky above.Īpple added lots of trees. Istanbul’s latest Apple Store, designed by Foster and Partners, is subterranean. Zorlu – Istanbul, Turkey (Foster and Partners) Taken as a whole, Apple’s retail spaces are an example of how the brick-and-motor locations can be used to advance the branding and design for tech products everywhere. Our original Apple Cube structure had 106 panels and 250 primary fittings. When looked at individually, these retail hubs are a testament to the attention to detail, evident in its products, that Apple extends to its storefront as well. 10, 2023: Customers can share your products and services on social media. Accept Apple Pay and Google Pay via GoDaddy Payments. 13, 2023: Easily view past events in Online Appointments. (Apple Design guru Johnny Ive even made one.) Each retail space has the signature glass with metallic and natural finishes, but often take advantage of pre-existing locales with a distinct aesthetic. US-based Online Store owners can create shipping labels to Canada. Premier architects, like Foster and Partners, have designed many of them. These locations have become as iconic as the brand itself. One of the earliest tech companies to center its products around design, Apple has become synonymous with the shopping experience it offers at its minimalist retail stores. An Apple Store in Hong Kong (Getty Images)
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